About Youtube Ads
On YouTube, people can find videos in a variety of ways (for example, searching on the YouTube search page, clicking a video recommendation on the watch page, or selecting a video from the home page feed). You can use YouTube to advertise more effectively to people searching for your product or brand.
Benefits of YouTube ads
- Connect with your audience : Ads that play or run alongside YouTube videos can help you reach potential customers in a unique and memorable way. You can do it personally, share your expertise with everyone, or record yourself explaining how your product or service can benefit your audience.
- Reach the right audience : Reach your subscribers on YouTube by topic, keyword, or demographic, such as "women under 35".
- Create campaigns in just minutes : Create a Google Ads account, set up campaigns, and reach your audience.
- Measure your success : Find out if you are reaching the right audience. Check your Google Ads account to track delivery details, costs, and budget. Visit the "Analytics" tab in your YouTube account to learn more about your audience. For example, you'll see which videos your subscribers watched and how long they watched them.
Country Availability
You can only target ads to countries where YouTube allows ads. Availability may vary by country.
Advertisers can only target their ads to countries where YouTube has launched a monetized site. Product availability may vary by country. These countries include:
- Algeria
- Argentina
- Australia
- Austria
- Azerbaijan
- Bahrain
- Bangladesh
- Belarus
- Belgium
- Bolivia
- Bosnia-Herzegovina
- Brazil
- Bulgaria
- Canada
- Chile
- Colombia
- Costa Rica
- Croatia
- Cyprus
- Czech Republic
- Denmark
- Dominican Republic
- Ecuador
- Egypt
- El Salvador
- Estonia
- Finland
- French
- Georgia
- German
- Ghana
- Greece
- Guatemala
- Honduras
- Hong Kong
- Hungary
- Iceland
- India
- Indonesia
- Iraq
- Ireland
- Israel
- Italy
- Japan
- Jamaica
- Jordan
- Kazakhstan
- Kenya
- Kuwait
- Latvia
- Lebanese
- Libya
- Liechtenstein
- Lithuania
- Luxembourg
- Macedonian
- Malaysia
- Malta
- Mexico
- Montenegro
- Morocco
- Nepal
- Dutch
- New Zealand
- Nicaragua
- Nigeria
- Norway
- Oman
- Pakistan
- Panama
- Paraguay
- Peru
- Philippines
- Poland
- Portugal
- Puerto Rico
- Qatar
- Romania
- Russia
- Saudi Arabia
- Senegal
- Serbia
- Singapore
- Slovakia
- Slovenia
- south Africa
- South Korea
- Spanish
- Sri Lanka
- Sweden
- Switzerland
- Taiwan
- Tanzania
- Thailand
- Tunis
- Turkey
- Uganda
- Ukraine
- United Arab Emirates
- Great Britain
- United States of America
- Uruguay
- Vietnamese
- Yemen
- Zimbabwe
YouTube and audience engagement
The unique combination of access, sharing and community of videos on YouTube creates unparalleled opportunities for audience engagement. Sights, sounds, and movement can cause emotional interactions with content that you don't get from other forms of media.
You can facilitate discovery and engagement (shares, comments, and likes) with video ads by promoting ads using YouTube ads and hosting them on YouTube's curated profile page.
Video creators can learn a lot about their audience through a powerful set of measurement tools, including YouTube Analytics . Audience demographics, engagement rates, and performance compared to similar videos are some of the data available. Video creators can use this data to drive wider and further views among their target audience.
Ad formats for YouTube
Depending on your goals, you can use different ad formats created for YouTube. The ad formats are:
- Skippable in-stream ads
- Non-skippable in-stream ads
- Bumper ads
- Video discovery ads
- Masthead Ads
- Responsive Display Ads
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